1. Who We Are

Houselyn operates the website Houselyn.com, which publishes information and inspiration relating to home decor, interiors, organization, storage and small-space living.

For the purposes of UK data protection law, the website operator identified above is the controller of personal data where it determines why and how that personal data is processed.

2. Information We May Collect

The categories of information collected depend on how you use Houselyn.com. We may collect the following categories of information.

We do not intentionally ask visitors to provide sensitive personal information such as health information, biometric data, precise geolocation, racial or ethnic origin, religious beliefs, political opinions or government identification numbers through the ordinary use of Houselyn.com.

3. How We Collect Information

Information may be collected:

• Directly from you when you contact us, send feedback, exercise a privacy right or otherwise voluntarily provide information.
• Automatically when you browse Houselyn.com, through server logs, cookies and similar technologies where legally permitted.
• From service providers that support website hosting, security, analytics, consent management, advertising or similar functions.
• From affiliate or advertising partners where they provide reporting about referrals, advertising performance or aggregated interactions.

4. How We Use Personal Information

We may use personal information to:

• operate, maintain and secure Houselyn.com;
• deliver website content and functionality;
• respond to enquiries, feedback and requests;
• understand how visitors use the website;
• improve site navigation, content and performance;
• detect abuse, fraud, security incidents or technical problems;
• administer advertising and affiliate programmes where permitted;
• remember privacy and cookie preferences;
• comply with legal, regulatory, tax and accounting obligations;
• establish, exercise or defend legal claims; and
• protect Houselyn, our visitors and others from unlawful or harmful activity.

We will not use personal information for a materially different purpose without providing appropriate notice and, where required, obtaining consent.

5. Lawful Bases Under UK Data Protection Law

Where UK data protection law applies, we rely on one or more lawful bases depending on the processing activity.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

6. Cookies & Similar Technologies

Houselyn.com may use cookies and similar technologies such as pixels, tags, local storage or comparable technologies.

These technologies may be used for:

• Strictly necessary purposes, such as security, basic site functionality and storing privacy choices;
• Analytics, to understand website usage and performance;
• Advertising, where permitted, to measure or deliver advertising; and
• Affiliate attribution, to recognise qualifying referrals to third-party merchants.

You can also control cookies through your browser settings. Blocking some technologies may affect website functionality.

More detailed information about individual technologies, providers, purposes and durations may also be presented through Houselyn's cookie notice or consent-management interface.

7. Advertising & Affiliate Links

Houselyn may earn revenue through advertising and affiliate marketing. Some pages may contain links to third-party retailers or services.

Amazon Associates

Houselyn participates in the Amazon Associates programme. When you follow an Amazon affiliate link, Amazon may receive information necessary to recognise that the visit originated from Houselyn and may use cookies or similar technologies in accordance with Amazon's own privacy and cookie practices.

Purchases, payments, account information and fulfilment on Amazon are handled by Amazon and are subject to Amazon's own terms and privacy practices.

Display Advertising

Houselyn may use third-party advertising providers. Where advertising technologies involve non-essential cookies or similar tracking, they will be subject to applicable consent and opt-out requirements.

Advertising providers may process information such as device identifiers, browser information, IP address, page interactions or advertising identifiers for purposes such as ad delivery, measurement, fraud prevention and, where legally permitted and consented to, personalised advertising.

8. How We Share Personal Information

We may disclose personal information to appropriate recipients where reasonably necessary for the purposes described in this Policy.

These recipients may include:

• website hosting and infrastructure providers;
• security and technical service providers;
• analytics and measurement providers;
• cookie or consent-management providers;
• advertising providers;
• affiliate networks and participating retailers;
• professional advisers such as legal or accounting professionals;
• government authorities or regulators where disclosure is legally required; and
• a buyer, successor or adviser in connection with a legitimate business reorganisation, acquisition or transfer.

We do not disclose personal information to third parties simply so they can use it for unrelated purposes without an appropriate legal basis.

9. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to satisfy legal, accounting, security, dispute-resolution and reporting requirements.

Retention periods vary depending on the type of information and why it is held. When information is no longer reasonably required, we will delete, anonymise or otherwise securely dispose of it where appropriate.

Cookie durations may vary by purpose and provider and should be described in the relevant cookie notice or consent-management interface.

10. International Data Transfers

Houselyn may use service providers located outside the United Kingdom or your country of residence. This means personal information may be processed in other countries.

Where UK data protection law requires safeguards for an international transfer, we will rely on an available lawful transfer mechanism, such as an adequacy regulation, recognised contractual safeguards or another permitted mechanism, as applicable.

11. Data Security

We use reasonable administrative, technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.

No website, internet transmission or electronic storage system can be guaranteed to be completely secure. You should therefore take reasonable precautions when transmitting information online.

12. Your Rights Under UK Data Protection Law

Where UK data protection law applies, you may have rights including the right to:

• request access to personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of your personal information in appropriate circumstances;
• request restriction of processing in appropriate circumstances;
• object to certain processing, including processing based on legitimate interests;
• receive certain personal information in a portable format where applicable;
• withdraw consent where processing is based on consent; and
• raise a complaint with the UK Information Commissioner's Office.

These rights are not absolute and may be subject to legal exceptions.

13. United States State Privacy Rights

Certain U.S. states provide residents with privacy rights relating to personal information. These laws differ and often apply only to businesses that meet specified thresholds.

Where Houselyn is subject to an applicable U.S. state privacy law, eligible residents may have rights such as:

• confirming whether personal information is being processed;
• accessing or obtaining a copy of personal information;
• correcting inaccurate personal information;
• requesting deletion of personal information;
• obtaining certain information in a portable format;
• opting out of certain targeted advertising;
• opting out of certain sales or sharing of personal information;
• opting out of certain profiling decisions where applicable;
• limiting certain uses of sensitive personal information where applicable;
• appealing certain privacy-request decisions where state law provides that right; and
• receiving equal service and pricing without unlawful discrimination for exercising privacy rights.

We may need to verify your identity and residency before fulfilling a request. An authorised agent may submit a request where permitted by applicable law, subject to appropriate verification.

14. California Privacy Notice

This section applies to California residents to the extent the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA/CPRA"), applies to Houselyn.

Categories of Personal Information

During the preceding 12 months, depending on site configuration and your use of Houselyn.com, we may have collected categories such as:

• identifiers, such as IP address, email address or online identifiers;
• internet or other electronic network activity information;
• approximate geolocation inferred from an IP address;
• commercial or affiliate-interaction information, where relevant; and
• inferences or analytics derived from website interaction data, where applicable.

The sources and business purposes for this information are described elsewhere in this Privacy Policy.

Sale or Sharing

Houselyn does not sell personal information for money in the ordinary sense of the word. However, some state privacy laws, including California law, may define "sale" or "sharing" broadly enough to cover certain advertising or cross-context behavioural advertising activities involving cookies or similar technologies.

Where Houselyn engages in activity legally considered a sale or sharing and the law applies to us, eligible users will be provided with an appropriate method to opt out.

Sensitive Personal Information

Houselyn does not intentionally collect sensitive personal information through ordinary website use for purposes that require a California right-to-limit mechanism.

Non-Discrimination

Where the CCPA/CPRA applies, we will not unlawfully discriminate against you for exercising an applicable privacy right.

15. Global Privacy Control & Opt-Out Preference Signals

Where required by applicable law, Houselyn will recognise legally valid browser- based opt-out preference signals, such as Global Privacy Control ("GPC"), as a request to opt out of applicable sale, sharing or targeted-advertising processing for the browser or device from which the signal is sent.

Because preference signals are generally device- or browser-specific, you may need to enable the signal separately on each browser or device you use.

16. Children's Privacy

Houselyn.com is intended for a general audience and is not directed to children under 13 years of age.

We do not knowingly collect personal information directly from children under 13 through the ordinary operation of the website. If we become aware that such information has been collected without appropriate authorisation, we will take reasonable steps to delete it.

Where a higher age threshold or additional protections apply under local law, we will follow the applicable requirements.

17. Third-Party Websites & Services

Houselyn.com contains links to websites and services that we do not control, including retailers, affiliate partners and social platforms.

When you leave Houselyn.com, the third party's own privacy policy, terms and cookie practices apply. We encourage you to review those policies before providing personal information or making a purchase.

18. Changes to This Privacy Policy

We may update this Privacy Policy when our website, technologies, business practices or legal obligations change.

The current version will be posted on this page with an updated "Last updated" date. Where a change materially affects how personal information is used, we will provide additional notice where required by law.

This Privacy Policy is intended to describe Houselyn's privacy practices in a clear and accessible way. Privacy requirements vary depending on the business's activities, technology providers, visitor locations and applicable legal thresholds. This page should be reviewed whenever Houselyn adds a new analytics, advertising, email, consent-management or other data-processing service.